Guiding Principles
Proactive Communication
Effective communication is key to the success of your event.
The McCall Group meets with you to ascertain the purpose and expectations of your event. We establish a good working relationship with customer representatives who best know their intended audience. Maintaining open dialogue with the customer representative is a pre-requisite for developing trust and confidence.
Communication is not limited to the staff-customer planing sessions but extends to your target group. The quality and appearance of all correspondence captures your invitees' attention and causes them to give favorable consideration to attending.
The McCall Group (using your letterhead or our creative design):
- Drafts and mails announcements and other correspondence to perspective attendees
- Drafts and mails letters of agreement to speakers, attendees, and other participants
- Drafts and mails contracts to vendors, exhibitors, and volunteers
- Establishes an e-mail list-serv of perspective attendees
- Researches, locates, and corresponds with target audience
- Mails periodic "save the date" or reminder notices
- Creates a database
- Receives and responds to correspondence
- Manages invitation responses
Meticulous Planning
We leave no stone unturned from the inception of your event to post-event evaluations.
Once we are clear on the vision you have for your event, The McCall Group devises a detailed plan that is chronologically driven. We consult with you and make recommendations on the most efficient process for performing the task at hand. Outlining a course of action, we manage your event from the frist consultation to the event's summary. Our customers are kept apprised of the event's progress as plans unfold.
Steps along the way to your event's success include:
- Site selection that is conducive for your ideal event
- Negotiating contracts
- Arranging transportation
- Arranging for speakers, presenters, and other participants
- Coordinating and managing registration
- Production of meeting materials
- Arranging audio/visual components
- Serving on-site
- Managing expense reimbursements
- Providing event evaluations
Smooth Implementation
The quality of an event is measured by the level of comfort each attendee experiences.
The smooth flow of an event is paramount to its overall success. Several components factor into the equation to ensure your event is well-received. Your guests' first impression begins with the correspondence that announces your event. After that, the ease in the registration process plays a major role in setting the tone for your event. Ultimately, the manner in which guests are received, conducted, and hosted determine if your event met its goals.
The McCall Group incorporates a variety of features that enhance a quality-based, well-organized, and structured event:
- Technology-driven registration
- Audio-visual effects
- Prepared facilitator notes
- Appropriate table displays
- Appropriate signage and announcement boards
- Coordinated handouts and printed programs
- Consistency in theme
- Post-event evaluations